1.0.1 研究和开发小家电系列产品与服务，致力于为人类提供更加舒适和健康的生活；
1.0.2 满足顾客最大的需求，追求股东财富的最大化；
1.0.3 以崇高的道德准则从事经营活动，关注和兼顾员工、客户、社区等利益相关者的利益承担促进社会进步，人类和谐发展的责任。

COMPANY TENET
1.0.1 RESEARCH AND DEVELOPMENT OF SMALL HOME APPLIANCES SERIES OF PRODUCTS AND SERVICES, AND COMMITTED TO PROVIDE HUMANITY WITH A MORE COMFORTABLE AND HEALTHY LIVING.
1.0.2 MEET CUSTOMER DEMAND, TO PURSUE THE MAXIMIZATION OF SHAREHOLDER WEALTH

1.0.3 FOR THE HIGHEST MORAL STANDARDS TO ENGAGE IN BUSINESS ACTIVITIES, CONCERNS EMPLOYEES, CUSTOMERS, COMMUNITIES AND ALL THE STAKEHOLDERS, TO BEAR THE INTERESTS OF PROMOTING SOCIAL PROGRESS, HARMONIOUS DEVELOPMENT OF HUMAN RESPONSIBILITY.

2.0 企业愿望
2.0.1 成为中国小家电产品的领航者（领导品牌），成为全球有影响力的小家电制造商和服务商，成为世界上具有竞争力、被公众及投资者认为是卓越的专业企业；
2.0.2 塑造以“诚信、责任、创新、共赢”为核心价值观的企业文化。

COMPANY ASPIRATION
2.0.1 TO BE THE NAVIGATOR OF HOME APPLIANCE IN CHINA, TO BE THE MANUFACURE WITH POWER OF INFLUENCE IN THE WORLD, TO BE THE PROFESSIONAL COMPANY WHICH WITH THE MOST COMPETITIVE AND BE CONSIDERED THAT WE ARE THE MOST OUTSTANDING BY THE INVESTORS.

2.0.2 "INTEGRITY, RESPONSIBILITY, INNOVATION, WIN-WIN" IS THE CORE VALUES OF CORPORATE CULTURE.

3.0 企业核心价值观（八字方针）——诚信、责任、创新、共赢
3.0.1 诚信：人类社会活动的根本准则，企业立命之本，做到表里如一、信守承诺；
3.0.2 责任：负责任是人类活动的优秀品德，是企业修身之德。要勇于承担、愿意付出、服从安排、勤奋工作、关爱人类与社会环境。
3.0.3 创新：是生物生存的竞争法则，是企业生存之术。要敢于创新、不断学习；
3.0.4 共赢：是生命存在的意义，赢和共赢是一对为生存而相互依存而又相互对立的矛盾统一体，是自然之道，所以谋求共赢，才是企业生存之道。要以企业大局股东利益至上、以客户利益消费者利益至上、以同僚利益社会利益至上，不断提升“艾仕达利益共同体”的价值。
3.0 COMPANY’S CORE CULTURES: HONESTY, RESPONSIBILITY, INNOVATION, WIN-WIN. 
3.0.1 HONESTY IS THE FUNDAMENTAL CRITERIA OF HUMAN ACTIVITY; HONESTY IS THE BASIC RULES OF COMPANY. EVERYONE MUST TO BE DEEDS ACCORD WITH WORDS.   
3.0.2 RESPONSIBILITY: 
　　RESPONSIBLE HUMAN ACTIVITY IS AN EXCELLENT CHARACTER, IS THE MORAL SELF-CULTIVATION ENTERPRISES. WE MUST HAVE THE COURAGE TO BEAR, ARE WILLING TO PAY, SUBJECT TO ARRANGEMENTS, HARD WORK, CARING HUMAN BEINGS AND SOCIAL ENVIRONMENT
3.0.3 INNOVATION:

　　IS THE BIOLOGICAL SURVIVAL OF THE COMPETITION, IS THE LAW OF ART OF BUSINESS SURVIVAL. WE SHOULD HAVE THE COURAGE TO INNOVATION, CONTINUOUS LEARNING;
3.0.4 WIN-WIN SITUATION:

　　IT IS THE MEANING OF LIFE, WIN AND WIN-WIN SITUATION IS ONE FOR THE SURVIVAL OF INTERDEPENDENCE AND MUTUAL ANTAGONISM UNIFIED BODY OF CONTRADICTIONS, IS A NATURAL WAY, SO TO SEEK WIN-WIN SITUATION, IS THE ENTERPRISE SURVIVAL. TO THE OVERALL INTERESTS OF SHAREHOLDERS OF CORPORATE INTERESTS ABOVE EVERYTHING ELSE, CUSTOMER BENEFITS THE CONSUMER INTERESTS ABOVE EVERYTHING ELSE, TO MY COLLEAGUES IN THE INTERESTS OF SOCIETY INTERESTS ABOVE EVERYTHING ELSE, AND CONSTANTLY IMPROVE OUR "COMMUNITY BENEFITS OBEDIENT CITIZENS"VALUE.

4.0 经营理念
4.0.1 品质理念：质量是艾仕达价值和尊严的起点
4.0.2 研发理念：研究和满足人的需求
4.0.3 人才理念：人才发展优于企业发展

4.0 BUSINESS PHILOSOPHY
4.0.1 QUALITY CONCEPT: QUALITY IS THE VALUE AND DIGNITY, THAT IS THE FIRST POINT CHINA-ISD CONSIDER.
4.0.2 R & D CONCEPT: RESEARCH AND TO MEET HUMAN’S NEEDS
4.0.3 TALENT CONCEPT: TALENT DEVELOPMENT IS SUPERIOR TO ENTERPRISE DEVELOPMENT

5.0文化理念
5.0.1 一把盐论
　　一把盐理论就是如何集中资源做市场.一把盐比作可用的营销资源,把一锅汤比作市场;假如我有一大锅汤,但只有一点盐,如何让汤有味道?如果把盐全部放进锅里,那么一锅汤都没有味道；如果一碗一碗舀出来放盐，每一碗都够味道，剩下的等到有盐的时候再喝。这告诉我们如何集中资源做好市场。

5.0 CULTURAL IDEAS
5.0.1 A THEORY OF SALT 
      A THEORY OF SALT IS TOLD THAT HOW TO CONCENTRATE IT’S RESOURCES ON THE MARKET TO DO. THE THEORY IS LIKE AVAILABLE RESOURCES; A POTS OF SOUP LIKE AS A MARKET; IF I HAVE ONE BIG PAN OF SOUP, BUT ONLY A LITTLE POT OF SALT. HOW TO MAKE SOUP SALTY? IF PUT TOO MUCH SALT, THEN NO TASTE OF ALL POT OF SOUP; IF PUT ONE BOWL OF SOUP WITH SALT ONCE, THEN EVERY BOWL TATSE GOOD.  THE REMAINING SOUP YOU CAN HAVE WHEN THERE IS SALTY NEXT TIME. THIS TELLS US HOW TO CONCENTRATE ITS RESOURCES ON DOING A GOOD JOB MARKET.
5.0.2 舍得论
　　有舍才有得。没有付出，就没有收获。为了得到，就必须舍弃暂时的利益，甚至是名利的诱惑。能把握“舍得”观念的，必定是眼光长远、具有前瞻意识的企业，必须是让出自己利益的企业。否则，它无法成就更大的目标。“先付出，后索取”、“先栽树，后乘凉”，“先投入，后产出”，有舍才有得，“舍得论”的实践，印证每一个百年企业的成长轨迹。

5.0.2 THEORY OF WILLING
　　HAVE TO PAY ONLY HARVEST. DO NOT PAY, THERE WILL BE NO HARVEST. IN ORDER TO OBTAIN, IT IS NECESSARY TO ABANDON THE TEMPORARY BENEFITS, OR EVEN THE TEMPTATION OF FAME AND FORTUNE. ABLE TO GRASP THE "WILLING" CONCEPT, MUST BE LONG-TERM VISION, WITH FORWARD-LOOKING SENSE OF THE ENTERPRISE, MUST BE LET OUT OF THEIR CORPORATE INTERESTS. OTHERWISE, IT CAN NOT BE THE GOAL OF GREATER ACHIEVEMENTS. "FIRST PAY, AFTER THE REQUEST", WORK FIRST, ENJOY LATER", "FIRST INPUT, THEN OUTPUT ". THEORY OF WILLING IS PROVES THAT EVERY TRACK OF A CENTURY THE GROWTH OF ENTERPRISES
5.0.3 道术论
　　经商有术,有术而无道则不立。作为技术层面的“术”，它是做市场、开拓客户时采取的策略、战术、措施和规则等可看到的“事物”，它的表现是“直观”的，对客户提供产品、规格和服务支持等。它关注更多的是“事”的发展如何。“术”是基础，它需要“道”这一核心力量的支撑，因为作为超越“术”这一层面的“道”实际上是一种精神和理念，还包括文化和品牌等等。

5.03 METHOD OF BUSINESS 
　　BUSINESS METHODS ARE NOT LIKE TECHNICAL LEVEL AS THE "TECHNIQUE"; IT IS TO DEVELOP THE MARKET, PIONEERING CUSTOMER